Evaluation of Brut Rebranding.
We were put into groups of about 3/4, we had to come up with
an idea, and film our idea for an advert. In our group, we came up with the
idea of making an advert just like the “head and shoulders” advert, where the
product turns you from an amateur to a professional sportsman. As a group we
started to film, we have finished filming, and it has now been uploaded to
YouTube. However, after we had finished
editing and had uploaded it, the brut advert that we made needed to be
evaluated. I have found some negative and some positive things to say about our
advert. In our advert we had quite a few negative factors like at the very
start there is no introduction/ no words to draw your attention, instead, it
goes straight from a blank black screen to the video and because of this, I do
not feel that it will catch many viewers attention. Also in our advert there are several
continuity errors e.g. from the boy going from in front of the other boy to behind
him, as well as there being several scenes that jump from scene to scene. In
addition, there is also a part of the advert a little later on, where the video
has an overlay of two boys and it is hard to see what is going on.
However, there are some positives in the advert that makes
it great and makes the advert much better as there is a scene that has humour,
and shows realistic life for teenage boys e.g. sniffs armpits. There is also a
fantastic tracked pan, which was very successful because it follows the boy
from sitting down to walking over to his bag. When he gets to his bag there is
a great slow motion scene showing the brand of the can of brut deodorant, this
makes it very eye catching from the way it has been filmed. Towards the very
end, there is a very clear message, which is a successful close up to the
camera with supporting logo “Brut for Champions”.
Overall, I think that our brut advert was very successful
and effective because the advert met our aims very well and turned out just how
we had planned at the end.
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